[July 2020] PHirst Park Homes, Inc. (PPHI), the First Home Buyer Brand of Century Properties Group and Mitsubishi Corporation, has announced the acquisition of a 10-hectare property in Magalang, Pampanga for its seventh horizontal housing development this year on the back of its strong sales for the first half of 2020.

The Pampanga project will be PPHI’s second community in the north after Pandi, Bulacan. The first phase will offer more than 500 house and lot units.

“PHirst Park Homes has maintained its sales momentum and is quite pleased by the market’s demand for house and lot units. Our positive sales for the first half of 2020 sets us on track with our next development launch, which will be our second project in the north and seventh in total,” PPHI President Ricky M. Celis said.

Last month, the company announced that it posted reservation sales of 1,548 units for the first six months of 2020 worth Php3.120 billion. The sales came from the company’s six projects that total 97 hectares and 9,188 units: the 26-hectare PHirst Park Homes Tanza (Cavite), the 20-hectare PHirst Park Homes Lipa (Batangas), the 18-hectare PHirst Park Homes San Pablo (Laguna); 11-hectare PHirst Park Homes Pandi (Bulacan); 9-hectare PHirst Park Homes Calamba (Laguna); and the 13-hectare initial phase of PHirst Park Homes Batulao (Nasugbu).

Celis said the demand for affordable homes remain strong amidst coronavirus pandemic concerns because families are prioritizing home ownership as a prime essential, and there is renewed interest in living in safe, less congested communities outside of Metro Manila.

The company also bolstered its digital selling efforts to serve and reach more customers. In June, PHirst Park Homes introduced its new brand ambassador Robi Domingo through an online campaign showcasing its newest community in Nasugbu, Batangas.

PHirst Park Homes is known for its signature 4Cs: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities including an outdoor cinema (for some projects), Connected living through WiFi zones and a shuttle service, and a Convenient and simplified selling and buying experience. #