Four years after launch, Century Properties Group has completed Centuria Medical Makati, the country’s largest outpatient IT-medical building located in Century City, Makati.
The soon-to-open 28-storey, 74,000-square-meter facility serves to revolutionize preventive health and outpatient care, the delivery of wellness services as well as open greater opportunities for medical tourism in the Philippines.
“It is a realization of our vision to change the game in health care. Centuria Medical Makati addresses the country’s need for a point of reference when it comes to a medical tourism facility as well as an elevated form of outpatient experience,” Century Properties Chairman and CEO Jose E.B. Antonio said.
Regionally, the Philippines is still in the developing stage in providing medical tourist services. But Century Properties believes it should be afforded with more attention.
On account of its natural attractions alone, the existence of top hotel chains and shopping centers, as well as an English speaking population with some of the best healthcare professionals in the world, who are known for their genuine brand of care or malasakit, the Philippines is already at an advantage.
“A lot of medical tourism opportunities are sometimes a result of many patients’ desire to secure quality care at affordable prices while they enjoy their vacation. The Philippines is one such country that can cater to all these needs,” Antonio said.
It also helps that the present government is keen on strengthening tourism as a whole, as can be seen in its landmark tourism promotion efforts across the globe.
Century Properties believes that the presence of a central facility for the patients to consider is a concrete way of securing a steady stream of patients to the country. The 28-year-old firm is the only developer that has a history of creating medical arts facilities, including Medical Plaza Makati, Medical Plaza Ortigas, and the medical arts center of Asian Hospital in Alabang.
Because of the success of Centuria and the demand for this kind of facility, Century is considering its expansion to other cities nationally and regionally.
Medical tourism hub
The country has been host to medical tourists for years through some of its hospitals, but it is only now that a facility is being dedicated to help sustain its growth as an industry.
“One of the challenges that this sector faced years ago is the lack of proper infrastructure to house practices specifically geared to accommodate medical tourists,” Antonio said.
Century Properties is positioning Centuria as an aggregator of the best industry practitioners in medicine and wellness that will cater to both medical tourists and local residents.
Overseas, it aims to tap a market of Filipino expatriates and foreign nationals from Europe, North America, Middle East and Asia Pacific through an international clientele network. Locally, Centuria will serve Makati and nearby cities, including its immediate catchment area in Century City, which will have a total of 8 residential and office/commercial towers upon completion, as well as nearby villages San Miguel, Bel Air, San Lorenzo and Urdaneta.
Centuria will host Centers of Excellence in Primary care, Multi-specialty Surgery, Dermatology and Cosmetic Laser Treatment, Multi-specialty dentistry, Cosmetic and Facial Surgery, Obstetrics and Gynecology, Ophthalmology/Laser Eye Surgery, Oral and Maxillofacial Surgery, Urology, Physical Therapy, Chiropractic Treatment, Orthopedic, Dialysis, Podiatry, Oncology/cancer treatment and Wellness and Complementary Medicine.
Century Properties also tapped the world-leading brand G.E. Healthcare, which has global experience on large-scale hospital and medical center projects, for the infrastructure design and layout of Centuria’s amenities and facilities, such as the Day-Patient Surgery Center and the exclusive Recovery Suites.
Centuria’s scale as a new-age medical arts facility is marked by the presence of essential outpatient services that one will otherwise see as standalone centers, such as an urgent care clinic and a radiology center.
Above par patient experience
To add even more premium on patient experience, Centuria will implement a patient queuing system as well as put in place medical concierge services that can even assist with travel and accommodation bookings.
Each floor with doctors’ clinics is designed with a lounge for the convenience of patients. Parking space is ample, and a mall next door – the Century City Mall – is easily accessible both for additional parking needs, dining, watching a movie and shopping.
Antonio envisioned Centuria to provide world-class outpatient health care that is on par with medical tourism facilities in Singapore and Thailand. With the center set to open very soon, the vision is finally a reality.