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PHirst Park Homes holds first digital project launch featuring new brand ambassador Robi Domingo


June 20, 2020 – PHirst Park Homes, Inc. (PPHI), the First Home Buyer Brand of Century Properties Group and Mitsubishi Corporation, held its first Digital Project Launch with its new brand ambassador, the multi-talented artist Robi Domingo.


Domingo led the digital launch of the company’s sixth horizontal community project called PHirst Park Homes Batulao in Nasugbu, Batangas through a watch party on PPHI’s official Facebook page to give home buyers a tour of the property’s newly-opened facilities and show village.

“Robi very much embodies what the brand is all about. He is young, relatable, smart, and a good role model to young professionals who are looking to buy a first home with good value for money.  Robi has high aspirations to succeed in his career and achieve financial independence. He is not just a brand ambassador but also a proud PHirst homeowner and can inspire other young people to take the first major step into home ownership,” says Loren Sales, the company’s Vice President of Customer Management Group.

“I’m very excited and honored as PHirst Park Homes’ new brand ambassador and homeowner. For me, owning a home is a sign of maturity; it gives you a glimpse of one’s priorities in life. Sure, a person of means can buy whatever he wants like cars, watches, etc., but a wiser person would acquire properties which will appreciate in value in the long run. I feel genuinely excited because this is the first time that I will be acquiring a house. With PHirst Park Homes, you hit two birds with one stone. It is both a necessity and a dream-come-true – a home with a touch of luxury in a close-knit community. I can already feel a sense of fulfillment because I can see that it’s a great investment,” Domingo said.

The 27.5-hectare community is just 1.5 hours from Manila, 15 minutes from Tagaytay’s city center and 42 minutes ahead of the beaches of Nasugbu – an idyllic location that has drawn the interest of vacation and retirement home seekers. Aside from its naturally cooler weather, fresh air, and scenic environment, the property offers PPHI’s signature 4Cs: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities including an outdoor cinema, Connected living through WiFi zones and a shuttle service, and a Convenient and simplified selling and buying experience.

The first 13 hectares of the property will have 1,021 units with a sales value of Php 2.2 billion, featuring the two-storey homes Unna (single attached) and Calista (townhome), as well as PHirst’s new bungalow model called Brenna to offer flexibility in terms of price point, target market, and expansion options. Lot sizes were modestly adjusted for bigger expansion provisions to serve the needs of growing families.

The project also introduces outdoor recreational activities inspired by traditional Filipino games such as Tumbang Preso (Treble Pod), Piko (Hop Pod), Patintero (Base Pod), Holen (Marble Pod), and Taguan (Maze Pod). The central amenities will have a functional clubhouse, a Wifi area, basketball court, playground, and outdoor cinema. Also part of the masterplan is an area for a future commercial center is also part of the masterplan.

The gated community will have its own jogging paths and bike lanes, kept safe and secure roving guards and 24/7 CCTV cameras.

“I feel so lucky to have this property in Batulao because I am quite a lakwatsero and I am fond of adventures. This new PPHI project will be a hub of adventures because of its proximity to Tagaytay and Nasugbu. I can’t help but imagine myself bringing my hot bowl of bulalo inside my home after a long day of diving in Batangas,” he shares.

Ahead of the Batulao project, PHirst Park Homes has launched five projects that covers a total of 91 hectares and 8,799 units valued at Php14.4 billion. These include the 26-hectare PHirst Park Homes Tanza (Cavite), the 20-hectare PHirst Park Homes Lipa (Batangas), the 18-hectare PHirst Park Homes San Pablo (Laguna); 11-hectare PHirst Park Homes Pandi (Bulacan); and 9-hectare PHirst Park Homes Calamba (Laguna).

PHirst Park Homes Batulao is now open for viewing. Visits are for scheduling and strict physical distancing guidelines and safety site protocols are being implemented. To know more about  PPHI projects and latest announcements, visit #

9,820 units

16.6B sales value

104 hectares


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