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PHirst Park Homes Expands In South Luzon With Naic Project

PPHI’s Calista Units
Naic Calista
PPHI’s Calista Units

PHirst Park Homes, Inc. (PPHI), the First Home Buyer Brand of Century Properties Group and Mitsubishi Corporation, kicked off its series of project launches in 2022 with the opening of PHirst Park Homes Naic, a 21.2-hectare development which will offer 1,948 units with a total sales value of P3.5 B. Located along Governor’s Drive in Brgy. Halang, Sabang, and San Roque, Naic, Cavite, PHirst Park Homes Naic is the sequel to PHirst Park Homes’ maiden project in Tanza, Cavite, launched back in May 2017. PHirst Park Homes Naic will be the company’s 11th active project, 7th in South Luzon, and 3rd in Cavite.

“One of the country’s most historic provinces is also one of its fastest-growing as its economy is driven by many sectors – from agriculture, industrial and economic zones, to residential developments, making it a perfect place to settle down or begin a family,” PPHI President Ricky M. Celis said.

Celis added that Cavite has also become more accessible in recent years with new major road developments such as the Manila-Cavite Expressway (CAVITEX), SLEX-Daang Hari Road, Muntinlupa-Cavite Expressway (MCX), and the Cavite-Laguna Expressway (CALAX). With this, travel time has been substantially reduced, with a Makati to Cavite drive now only 30-45 minutes.

Like other PPHI developments, PHirst Park Homes Naic will offer the property developer’s signature house and lot packages: the Calista townhouse and Unna single-attached. The Calista offers 2 models that clients may choose from namely the Calista End (end unit) and Calista Mid (mid unit). These units have a floor area of 40sqm and lot areas may range from 44sqm to 60.50sqm. For clients who prefer a bigger space, there is the Unna single-attached house model which has a floor area of 54sqm on a typical lot area of 88sqm.

Naic Unna
PPHI’s Unna Unit

PHirst Park Homes has captured the first homebuyer market in Central and South Luzon for its master-planned communities bearing the 4Cs: Complete and well-provisioned homes with a perimeter fence and gate and an option for expansion, Conceptive amenities that promote a healthy and holistic lifestyle, Connected living through WiFi zones and shuttle service, and a Convenient and simplified selling and buying experience.

Prime Hub Village Clubhouse
An artist’s render of PPHI – Naic’s Clubhouse

The company has launched 10 master-planned communities including Tanza, Lipa, San Pablo, Pandi, Calamba, Batulao, Magalang, General Trias, Tayabas, and Baliwag. As of December 2021, the company’s launched inventory totaled 14,243 units, which have a total of P25.4B in sales value. The launches are part of Century Properties Group, Inc.’s aggressive expansion plans for its affordable housing segment.#


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