MANILA, Philippines – Hollywood celebrity and international style icon Paris Hilton has jumpstarted her foray into the property sector with the launch of the world-class Paris Beach Club in Parañaque City.

Unique and quality offerings such as the centerpiece amenity of Azure Urban Resort Residences resulted in premium prices for projects of real еstatе firm Century Properties Group Inc., a top company official said.

“We have envisioned Azure to be an urban paradise, wherein residents can enjoy the beach and resort amenities without having to leave the city,” said Century Properties co-chief operations officer John Victor R. Antonio.

“Having the Paris Beach Club with its amazing features and design specified by Paris Hilton furthers that experience,” Antonio said.

The multi-level Paris Beach Club, which will be for the exclusive use of Azure residents and their guests, is located adjacent to the Azure Beach.

“I really love the concept of Azure because I thought of how cool it is in the middle of the city to have a man-made beach that is so beautiful and breathtaking,” Hilton said.

“This is probably the one project I’m most proud about because real еstatе is something that runs in my blood,” said the hotel heiress, who lists the Philippines as one of her favorite destinations that also includes London and Ibiza. She first visited the Philippines in 2011 to work on the design of Paris Beach Club.

Hilton, who has 17 product lines and over 50 stores around the world bearing her name, will also design a new beach club for Century Properties’ eight-hectare mixed-use development in Pampanga.

“We wanted to provide our residents with a world-class residential resort experience so we chose to partner with an equally world-class personality known for her fine taste, having been exposed to the world of real еstatе development early on and having visited the world’s top beach destinations,” Antonio said.

The man-made Azure Beach, the first of its kind in the Philippines, is a sprawling beach with fine sand and undulating waves, a waterfall, a poolside bar, and an infinity pool that overflows into the private beach coves.

Designed for the exclusive use of Azure residents and their guests, the club and the beach offers spaces for intimate gatherings, dining, fitness, play and relaxation.

Several entertainment facilities can also be found inside the Paris Beach Club such as the game room, a cozy theater room and a colorful daycare facility for kids.

Launched in 2010, Azure is a six-hectare beach-inspired condominium project composed of nine residential towers. All towers are named after the world’s most popular beach destinations: Rio, Santorini, St. Tropez, Positano, Miami, Maldives, Maui, Boracay and Bahamas.

With its unique brand and product quality, Century Properties has enjoyed around 20 percent premium for its projects, said company chairman and CEO Jose E.B. Antonio.

Antonio said the nine towers of Azure are already 86 percent pre-sold as of end-2013.

With 28 years in the business of real еstatе development, marketing and property management, Century Properties has completed more than 20 condominium buildings, transforming 744,576 square meters of space into premier residential and office developments in and outside Metro Manila.

Source: The Philippine Star | March 14, 2014