Corporate Social Responsibility Initiatives
Century Properties’ corporate social responsibility activities for 2017 focused on providing shelters for the underprivileged through Gawad Kalinga (GK), forging a partnership with the Philippine National Police (PNP) to develop projects, including educational scholarship aids, and providing assistance to the endeavors of Operation Smile.
The Company has partnered with the non-profit organization Gawad Kalinga Community Development Foundation, Inc. (GK) to build the GK-Century Properties Village, a resettlement community in Hinahon Street, Barangka Drive, Mandaluyong City.
Century Properties donated a total of P6.0 million to GK to build thirty (30) housing units on a property donated by the Mandaluyong city government, for the benefit of the informal settler families of Hinahon. Construction started in November 2014 and is in the final stages of completion.
GK Executive Director Jose Luis Oquinema said that the housing project marks a fresh start for the community. “The GK-Century Properties Village will not only bring positive changes in the community but will also serve as a symbol of a new beginning for residents of Hinahon.”
In order to cultivate a sense of ownership and appreciation for the housing among beneficiaries, GK makes sure that they provide a minimum of 1,000 man-hours in sweat equity before each unit is awarded to a family. Ed Crisostomo, Head GK Volunteer for Mandaluyong City and the GK-Century Properties Village construction said that sweat equity is important as it gives the beneficiaries a sense of price and encouragement to take good care of the homes that they had built.
In addition to providing the funding for the housing construction, Century also pledged to work hand-in-hand with GK by sending employee volunteers to help with the building activities on site.
Century Properties firmed up a CSR partnership with the PNP to put up a foundation, which will jointly facilitate development projects for the police agency, including scholarship aid for the children of policemen, providing support to the equipment, facilities, and logistical requirements of the PNP.
Century Properties also continues to support Operation Smile, a private, not-for-profit volunteer medical services organization and worldwide children’s medical charity headquartered in Norfolk, Virginia, U.S.A that provides reconstructive surgery and related health care to indigent children and young adults. Operation Smile’s medical volunteers repair cleft lip, cleft palate and other childhood facial deformities while building public and private partnerships to provide training to health care professional and improve local capacity in partner countries. Century has donated more than P1.75 million to the cause, and continues to assist Operation Smile in raising funds to cover the cost of surgeries for Filipino children with cleft deformities.