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Century reservation sales grow 15% to P24.6B in 2013

Century Properties said it generated P24.6 billion in reservation sales in 2013, representing a 15 percent growth from 2012.

This is the highest level of reservation sales that the company achieved in a single year since it became public in 2012 and its 27-year history.

Reservation sales came from its Century City, Azure Urban Resort Residences, Acqua Private Residences, and Commonwealth by Century locations.

To date, Century Properties has almost 30 buildings in different stages of development, which cater to the luxury, middle income, and affordable market segments. Its projects are over 90 percent sold.

Century chairman and Executive Chairman of the Board Jose E.B. Antonio attributed such growth to the continuing expansion of the real еstatе industry and the unwavering strength of overseas Filipino workers and remittances.

“Given the strength of OFW remittances, even during the global financial crisis, we purposely differentiated our marketing strategy to cater to the needs of OFWs and foreigners. Over the years, we have created a strong international sales and marketing team, which have enabled us to access the underserved overseas market. Today, Century has over 60 international sales offices and affiliates in 4 continents,” said Antonio.

The company is looking to launch at least P17 billion worth of new projects, inclusive of the recently launched Century Spire interior designed by Armani Casa, for this year in its in-city locations.

In the coming months, the company expects to complete two buildings equivalent to over 1,000 units, plus the Century City Mall in Kalayaan Ave. and an urban beach club designed by Paris Hilton at the Azure Urban Resort Residences in Paranaque City.

In the last five years, Century Properties has developed premium market leadership through design and partnering with world-renowned brands such as Trump for the Trump Tower at Century City, Missoni Home for Acqua Livingstone residences, Versace Home for Milano Residences, John Hitchcox and Philippe Starck through yoo inspired by Starck for Acqua Iguazu residences, and Armani and Studio Daniel Libeskind for Century Spire.

It is also beginning its foray into recurring income with BPO/IT office buildings.
For the first nine months ended Sept. 30, 2013, the company reported that it sustained its growth trajectory as net income grew by 12 percent to P1.6 billion from the P1.4 billion posted in the same period last year.

Consolidated revenues amounted to P8.1 billion, also a 12 percent increase from the same period last year.

Rеal еstatе sales increased by seven percent, which comprised the bulk of consolidated revenues.

Since it was founded 27 years ago, Century Properties has transformed 744,576 square meters of space into premier residential and office developments in and outside Metro Manila.

Its name has become synonymous with quality real еstatе projects that showcase the best of innovations and world-class design, with a desire to contribute to the transformation of the Philippines into a global destination.

Source: The Daily Tribune | January 29, 2014


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