General Trias, Cavite [Sept 12, 2026] – Century Properties Group (CPG) is pushing deeper into the CALABARZON area, officially unwrapping its new premium housing bet in General Trias, Cavite.
The Antonio-led developer formally opened the show village for Cerulean Residences on Saturday, moving the 25-hectare, 1,100-home project from the drawing board to reality. With a P5.6-billion capital outlay, the development—soft-launched in February under Century Limitless Corp.—forms a major part of CPG’s strategy to expand its presence in high-growth corridors outside Metro Manila.
“Opening the Cerulean show village is how a project stops being a plan and starts being a place,” CPG Managing Director Carlo Antonio said, noting that letting buyers physically walk through the houses is what shifts a project from renderings to real market traction.
A two-pronged approach
Cerulean sits in CPG’s premium tier, running alongside the aggressive nationwide rollout of its affordable first-home brand, PHirst.
The company is essentially hitting the Cavite market from two sides, aiming to capture different income brackets in the same area. “By balancing our PHirst and Premium residential segments, we are able to sustain growth while expanding our footprint,” Antonio said. “General Trias is a clear illustration of that approach. We are present in the same corridor at two distinct price points.”
Beyond being a residential enclave, the estate includes a planned commercial hub, envisioned to turn the area into a self-sustaining neighborhood for both residents and the surrounding community.
Riding the infra wave
CPG’s move into General Trias is a calculated bet on Southern Luzon’s ongoing infrastructure boom. Located in Barangay San Francisco along Arnaldo Highway, the project is just a stone’s throw from the newly opened Governor’s Drive exit of the Cavite-Laguna Expressway (CALAX). The estate is banking on CALAX and CAVITEX to continuously shorten the travel time between Cavite and the capital.
It also taps into an established local economy. With hubs like Gateway Business Park and the New Cavite Industrial City nearby, the area is already teeming with commercial and industrial activity.
“General Trias is a location that the market has already chosen,” Antonio pointed out. The jobs and connectivity are already there, he added, but noted a gap in the local real estate market. “What has been missing is premium residential supply that matches the profile of the people already living and working in
this corridor.”
Resort-style living, but make it horizontal
While CPG made its name on high-rise urban developments, it’s translating its signature resort-inspired amenities into a traditional house-and-lot format.
Taking cues from the company’s past award-winning projects like Azure and Acqua, Cerulean will feature over 1,100 two-storey homes designed with modern, expandable layouts for growing families while also offering the convenience of a perimeter fence, a gate, and a 2-car garage with an EV charger provision already built-in upon delivery. The community will center around active zones, green spaces, and water attractions.
“Our premium segment has always been built on differentiation rather than volume alone,” Antonio said, emphasizing that the project applies four decades of condo and community design to a horizontal format. “We are creating more than just houses, we are giving families the opportunity to truly move up.”
The Cerulean Residences Show Village is now open to visitors in General Trias, Cavite.
