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Century’s brand of innovation in QC

Century Properties is bringing its 26-year heritage of innovation to Metro Manila’s largest city.

Century Properties Group is creating a 4.4-hectare community of healthy pursuits in Quezon City called The Residences at Commonwealth by Century.

“The project name is the company’s stamp of assurance that homeowners will enjoy the same mark of innovation, and the same tradition of life-enhancing residential experiences in this development,” said President and CEO Marco Antonio.

He added: “Commonwealth by Century seeks to surpass the standards set for residential projects within this category by introducing pioneering amenities and features that will exceed what the market has been accustomed to.

The development will introduce the “uncommon” to redefine the standards for residential living in Quezon City.

An eight-tower mid-rise development, Commonwealth by Century integrates a world-class design, larger unit cuts with extended balconies, and distinctive, beyond-the-usual amenities that encourage residents to engage in healthy pursuits. “It’s a topnotch package for a premium home that has never been offered before in this part of the metropolis,” Antonio said.

The choice of location also makes a lot of sense, Antonio said.

Quezon City represents almost a quarter of Metro Manila’s total population; its vast spaces are perfect for a concept development; it has the second highest average income after Makati and house rental is a significant expense at 25 percent of total spending among its resident families.

For Antonio, the market is ripe for such a product.

“We want to capture the local and overseas Filipino market of young professionals, startup families and retirees, who desire independence but also want to be situated near friends and family. They want an accessible location that’s less congested. They also want to be near shopping districts, schools, medical facilities, places of worship, offices and public transportation. You will find all of these in Quezon City.”

Each of the eight multi-level towers will bear a distinct cranked design to optimize sunlight and allow the circulation of cool air.

As the property is situated on a sloping landscape, the towers’ heights will ascend as the terrain drops. The tallest towers will top off at 22 floors; the lowest, at 11 storeys.

Select balconies will have private “floating gardens” that stagger up the buildings’ facades. Within each building, public green scapes will come in the form of Box Gardens, Vertical Gardens and Roof Gardens.

“We are giving each unit, no matter which cut, an extended balcony so that each resident can fully appreciate the lush setting they will be living in,” Antonio said.

Each of the balcony follows a chevron layout that extends the unit owner’s private space and allows them more room to accommodate guests or for simple relaxation.

Aside from the unique structural design of its buildings, Commonwealth by Century also brings the property developer’s concept of the hyper-amenitized community that Century Properties has become known for.

“It’s not just a question of providing amenities; it’s what people can do with the amenities,” Antonio said.  “We introduced brand new amenities that mirror the progression of the individual – from childhood to adulthood – and its energy from meditative to active.”

The clubhouse includes the Creche or a day care center, a Kindergarten on the ground floor and an Advanced Learning Center that provides spaces for language lessons, study, a computer laboratory with high-speed broadband connection, an arts and crafts room, and a music studio complete with full-band instruments and acoustics. It will also house a THX cinema on the second floor while a fully-equipped cooking studio and kitchen is planned on the third floor.

In the middle of the eight towers are landscaped parks as well as waterscape parks that are divided into three sections, each with escalating energies. These are called Commonwealth Pool, Commonwealth rapids and Commonwealth Waterfalls.

The roof deck of the clubhouse will house a fitness center that includes gym facilities, an outdoor yoga and Pilates garden, a salon and spa and a multi-purpose hall.

Commonwealth by Century will also supply facilities that encourage active lifestyles within the community. The Orchard or three tree houses that are both fun and educational for little tykes. Health enthusiasts will have the best of both the indoors and outdoors with a fitness center, an athletic bootcamp, two sunken badminton courts and two full-size regulation basketball courts, one of which is covered.

Studio units are available at the smallest cuts of 21 square meters. The one-bedroom starts at 39.6 sqm  while the two-bedroom starts at 63.9 sqm. At an average price of P80,000 per sqm,  one can own a Commonwealth home within the P1.6 to P3 million price range, with a monthly amortization of as low as P8,000 a month and a unit reservation fee of P15,000.

There will also be larger-cut 2-bedroom units that range from 64 to 72 sqm  worth P5 million and up.

The units are combinable following specific merging schemes, and will be delivered with standard basic finishing, flooring, kitchen and bathroom inclusions.

The lower price point offering is Century Properties’ move to put forward products with its stamp of innovation in various markets and price points. Security and safety features will be provided through a round the clock security force around the 4.4-hectare property. There will be perimeter fences with well-planned lighting systems around the development, CCTV system for important security points, smoke detectors, fire alarm and automatic fire sprinklers for all areas, pressurized fire exit stars, and 100 percent generator back-up for all common areas and amenities. There will also be trained professionals who will attend to the community’s medical needs.

“On top of the basics, we offer great living spaces and added values that make community life worth the investment, from opportunities for social interaction and active lifestyles to a lot of peaceful and quiet moments. We are pulling out all the stops to bring the Century brand to Quezon City but at friendly prices,” Antonio said.

Source: Malaya – Business Insight | August 30, 2012

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