Century Properties Group, Inc., is expecting its ongoing expansion and diversification efforts to pay off in the next two years and allow it to even double its value from the current P14.63 billion.
Century Properties is poised to deliver 31 residential condominium projects in Metro Manila by 2020, comprising 18,000 units and 1.34 million square meters of gross floor area.
Its high-rise residential developments coupled with the company’s ventures into office leasing, retail leasing, and tourism and hospitality is poised to drive the company’s growth, noted Antonio.
“It’s just a matter of timing because these four legs of our business if all of these falls into place, we’re seeing a bigger company in the next couple of years,” said Century Properties Chairman Jose EB Antonio.
He added that “the way we look at it, we will have a four-legged table. Our vertical and then we have our recurring income portfolio which will be office and retail. Then we will have our economic housing, which is the third leg. Then we will have leisure and tourism. We don’t rely on one segment for profitability.”
In line with its Century 2020 blueprint, the company said it is proceeding to diversify into horizontal economic housing to create subdivisions located in high growth areas, as well as leisure and tourism projects.
Century Properties is planning to spend between P1 billion and P2 billion for its first economic housing development. It plans to initially launch projects in areas around Metro Manila.
“Our basic model is we buy at least 10 hectares,” said Antonio, noting that their first horizontal housing project will have an average area of 40 square meters per unit and priced at P1 million to P1.5 million each.
Antonio said “we are currently pursuing more fervently new projects in the economic housing space. We will proceed with the same amount of prudence, opportunism, and progressive mentality that we have always employed.”
He added that “we will deliver projects that are expected to offer reliable returns in reasonable payback periods. These and a few other initiatives will steer the company towards long-term growth and profitability, which can ride the peaks and troughs of real еstatе cycles.”
Century is also on track with its foray into retail, office and medical facilities for recurring income. For its leasing portfolio, the company expects to have roughly 300,000 square meters of gross floor area by 2020.
To our Century Properties partners, stakeholders, and communities,
As we closely monitor the developments on the coronavirus (COVID-19) and the government’s declaration of a community quarantine in the National Capital Region, we recognize that we have entered a unique and challenging time.
Despite this, we want to assure you that your safety and well-being are our priority. We are grateful that you continue to choose us as your partner and developer, and trust us to handle your business, property investment, and home with utmost professionalism and genuine care.
To safeguard your health, we have implemented steps to ensure that all safety measures and guidelines from the Department of Health and the World Health Organization are disseminated to our properties and communities, and our property management teams are well staffed and prepared with the proper contingencies to assist the needs of our tenants and residents. We are prepared for medical emergencies, and protocols are in place should we encounter COVID-19 cases within our properties. We have no reported cases at this time, but we are preparing for all eventualities.
We also augmented our equipment and know-how to implement additional precautionary measures in our communities, including the regular disinfection of common areas and tapping the expertise of hospital-grade cleaning providers to train our teams in applying high standards of sanitation in our properties.
Our employees are likewise important to us, as they are the lifeblood of our operations and services to you. Our valuable concierge, security personnel, housekeeping, and engineering staff will continue to serve you round the clock. And to do so without compromising their health and safety, they have been equipped with protective gear and are strictly observing hygiene measures to reduce the risks of transmission.
Furthermore, our support staff who are servicing our partners, tenants, and property buyers are adopting flexible working arrangements to continue to assist you. We will be open with augmentation from personnel who will be working from home as part of the contingencies we have in place. Our partner and client-facing teams will inform you of any adjustments on this end, and we hope for your understanding as we also protect the health of our employees and their families, and support government efforts to contain the further spread of COVID-19 in the country.
Rest assured that no matter the difficulties, we are here for you and we are here to stay. Our company has been around for 34 years, with our strong foundations built upon the wisdom and experience of our management, and the expertise of our young, committed, and dependable team. We have endured disasters and economic downturns for more than three decades, and with your help and cooperation we can weather this challenge together and come back from this even stronger.
As you also do your personal assessment of what’s going on, let us know how we can help you.
If you have any concerns with your property purchase, call your agent or send our documentations and collections team a message. We are going to provide utmost consideration and assistance to our clients who have been diagnosed with COVID-19. Let’s talk and please don’t worry.
If you are feeling unwell or need medical assistance, call or Viber our building concierge. Our Urgent Care Clinic at Centuria Medical Makati, located in Century City, is open 24 hours for your medical needs should you feel worried about possible coronavirus symptoms or other illnesses.
Retail tenants are also welcome to contact us for questions concerning the latest guidelines from the government as malls and other public-facing establishments reduce operating hours.
In case stores have run out of alcohol, sanitizers, or hygiene kits, let our concierge know and we will do our best to help source them for you.
Contact details of our various support teams are below. Or simply reply to this e-mail so we can have someone assist you immediately.
We are here to help ease your concerns. We are confident that the resilience of Filipinos, coupled with everyone’s perseverance and cooperation, will help our country emerge stronger from this challenge.
Thank you for your time and please remember to take the necessary health precautions for you and your family. We pray for everyone’s safety as we navigate this challenge and will update you as we have new and pertinent information.
MARCO R. ANTONIO
President and CEO
Century Properties Group
Please contact us for your concerns:
Urgent Care Clinic
Centuria Medical Makati
+63 2 7793 8750
Property Management Office
+63 8888 4726
+63 917 589 6560+63 8478 5157
Property Management Office
+63 917 672 4050
+63 2 8860 9500
local 100 and 101+63 2 8860 9500
local 555 and 333