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APREA Phil to beef up for competition in 2015

The Philippine Chapter of the Asia Pacific Real Еstatе Association (APREA) aims to sharpen its competitive fire in 2015 in preparation for the ASEAN (Association of Southeast Asian Nations) integration.

The body recently elected a new chairman, Jose E.B. Antonio, whose first step in his board’s priorities for 2015 is to take advantage of the Philippines’ global popularity as one of the world’s healthiest emerging markets. His objective : promote Philippine real еstatе as an attractive asset to investors, and serve  as the voice of the property sector in the upcoming Asia Pacific Economic Cooperation (APEC) Summit.

“The positive focus on our country bodes well for the real еstatе industry, elevating its reputation as an investment favorite of investors and publicly listed foreign firms,” said Antonio, chief executive officer of the Century Properties Group, Inc.  “We should seize this opportunity as we prepare for fierce competition in the years ahead.

Antonio said the body will share up-to-date industry information and conduct research to determine the best cities for real еstatе businesses. It will tackle pressing real еstatе and co-industry issues, and work with the concerned government and allied agencies to enhance efficiencies and operating conditions in the property sector.

To promote professional development and share industry best practice, the body will work in the succeeding years to hold the next regional APREA conference in the country, as well as promote itself to young industry players to seek possible joint venture initiatives.

The formation of APREA’s Philippine Chapter comes at the most opportune time in the real еstatе industry, said Antonio, as there is a positive outlook on the local property landscape.

Exciting times ahead

Many economists predict that the Philippines will become the top performing economy in the ASEAN region this year, according to Colliers Philippines. Developments are moving out of Metro Manila and expanding in key provinces with new infrastructure and enhanced accessibility. Industrial parks, offices, retail and housing are strong because of renewed interest in manufacturing, the BPO boom, increase in employment and consumer spending power. Destination developments with leisure, entertainment and tourism components are emerging.

“These exciting developments underscore the need for the Philippine real еstatе industry to use its strengths and raise the bar for innovation, quality, excellence and differentiation. This will enable us to compete head on with our ASEAN counterparts,” Antonio said.

APREA members consist of real еstatе developers and operating companies, investment and fund managers, financial institutions and other institutional investors to name a few.

The members of APREA’s Philippine Chapter include major real еstatе players, such as Ayala Land, Century Properties, Robinsons Land, SM Development Corp and Vista Land.

Antonio succeeded Jaime Ysmael, senior vice president of Ayala Land, Inc.. With more than 40 years of business experience, He founded Century 29 years ago and successfully established it as a strong player in residential and commercial properties.

Source: Manila Standard Today | April 10, 2015


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