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A whole new way to experience the ‘Century touch’

It has been an entire decade since the country’s central business district of Makati City witnessed the rise of a new mall. Ensuring that it is worth the wait, no stone was left unturned by the developers of Century City Mall in designing, conceptualizing, and building the five-storey luxury retail hub that is now a landmark along Kalayaan Avenue.

“The mall is an integral part of the entire Century City development as it will serve as the touch point of everyone who will reside here,” stated Graham Coates, the mall’s general manager.

He quickly added that Century City Mall is also bound to become a destination for the general public, “as an exciting new complement to the current retail centers in Makati City.”

“The general reception during our soft launch showed that people are very much open to new retail concepts and are excited to see a public space that is architecturally distinct,” Coates noted.

Backtracking on the inspiration behind building Century Properties’ very first mall, President and CEO Marco Antonio related, “Our goal was to create an iconic lifestyle mall with a unique boutique experience.”

By using the word “boutique,” he refers to the relatively small floor area of the lifestyle center, totaling 50,000 square meters, as compared to the mammoth malls in various parts of the metropolis; but emphasizes Century City Mall’s uniqueness owing to its retail mix, and of course, the brand of luxury that is associated with other Century City developments, such as Trump Tower, Azure, and The Spire.

“We basically handpicked all the brands that will be part of the mall,” Coates rejoined. “One of the criteria we set was that they should be fresh and unique, and this cut across food and retail companies. In the end, we chose ones that did not compete with each other, but are definitely the best of their bunch.”

Fashion and beauty labels are comprised of Desigual, Bench Edited, Zen Nutrients, Fresh/H20, Beauty Bar, Watsons, Crabtree & Evelyn, Hush Puppies, Izod, Swarovski, Marc Coblen, TW Steel, Shiseido and The Face Shop.

The children’s space on the second level carries Chibi Momo and Toys R’ Us; while sporting goods and accessories are available from Planet Sports, Nike and Res-Toe-Run.

Completing the varied mix are Dyson, Dimensione, Samsonite, Blue Carreon Home, Howards Storage World, True Value, Healthy Options, Sony, Studio Fix Salon, Myst cigarette store, Le Optique, Alter To Fit, and Rustan’s Supermarket for grocery shopping at the lower level.

Meanwhile, food and dining options include XO46 Bistro Filipino, Pepper Lunch, Ikkoryu Ramen, Early Bird Breakfast Club, Starbucks Coffee, TWG Tea, Isla Café, Azurro Bistro and Restaurant, 12 Cupcakes, IHOP, Mochi Sweets, Greek Yogurt, and Coffee Bean and Tea Leaf.

While most brands featured in the mall are both familiar and established, Antonio pointed out that they will feature new “twists” just for Century City.

“Our California Pizza Kitchen for example will be the first island concept restaurant in the country; while Bench was transformed into Bench Edited, meaning it offers limited styles.”

Besides the retail mix, Century City Mall offers additional attractions to satisfy different entertainment cravings.

One of the mall’s biggest draws is its cinemas which feature 100-percent digital projection. Furthermore, the Premiere Cinema is equipped with 60 fully automated leather seats, and a 7.1 Dolby Atmos Surround Sound system. This is directly connected to the Premiere Lounge, which serves as a space for cocktails and parties with optional butler service.

“We take pride in our cinemas, they are currently the best in town,” Antonio guaranteed.

For snacking at the cinema level, there is Taters; a franchise of the famous Toby’s Еstatе coffee; as well as ChaTime, Kimukatsu, and Ikkoryu Fukuoka Ramen.

The al fresco dining center at Century City Mall’s fourth level is also worthy of note with its green walls, and natural ventilation and vegetation that filter the air and reduce local temperature.

Its centerpiece is a fully interactive multimedia water spectacle, which dances to choreographed music and lights. The water show goes on once on a weekday and twice on weekends.

As a grand finale to every visit, the fifth and topmost level offers the best view of Makati City, even more so at the Century City Malls Center which features a floor-to-ceiling glass design.

“We are sure that Makati will embrace our mall. At the end of the day, it’s all about giving the market a choice—in our case something that has the ‘Century touch’,” Antonio concluded.

Source: The Manila Times | May 15, 2014


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