AS far as the development of resort-themed residences is concerned, Century Properties Group Inc. is one of a kind. After the successful launch of the Azure Urban Resort Residences in Parañaque City in 2013, Century Properties said Azure North in San Fernando, Pampanga, had a presales of P1.6 billion in just three months.
“We are excited about the prospects of Azure North. Our sales take‐up figures are proof of the strength of the city’s economy and the strength of the Century brand,” said Century Properties Investor Relations Director Kristina Garcia in a statement issued to the media.
Azure North is the company’s first venture into an integrated mixed-use development in Pampanga and outside Metro Manila.
“The Resort Residences at Azure North is a new, cutting-edge, mixed-use development in San Fernando, Pampanga, Philippines, that brings the experience of beachfront living to the heart of the city.”
Azure North’s towers
THERE is no doubt that Monaco and Bali are the hottest items in Century’s current thrust in resort-themed developments. The two towers generated a huge presales for the company.
Monaco and Bali are just the starting points of development in Azure North. Overall, the development will have seven planned residential buildings with projected sales revenues of P14 billion.
The Monaco Tower is inspired by the tiny principality of Monaco, one of the major playgrounds of the rich and famous that caught world attention when American actress Grace Kelly got married to Prince Rainier. While Bali is inspired by the world-famous Indonesian resort.
Just like Azure Urban Resort, the residential tower and town house cluster in the San Fernando project will be named after some of Paris Hilton’s favorite seaside resorts and beaches: Bali, Saint Barths, Barbados, Fiji, Kauai, Monaco and Palawan.
Furthermore, the 8‐hectare Pampanga development signifies Century’s initiative to expand its development road map by entering into major growth areas in the Philippines to build integrated communities with residential, commercial, hotel and institutional uses.
Century acquired the Pampanga property in August 2013, from the House of David Realty and Development Corp. The property is in north of Metro Manila, within the San Fernando Interchange on Jose Abad Santos Avenue and the North Luzon Expressway, and is situated across the SM, Robinsons and S&R malls in San Fernando City.
Just like the successful and award-winning Azure Urban Resort Residences in Parañaque City, Century Properties will also build a man‐made beach in Azure North and complement it with organic design elements and additional recreational amenities.
“We are bringing the world‐class residential resort lifestyle to one of Luzon’s most dynamic cities. San Fernando is the perfect home for Azure North as it is the regional center of Central Luzon, with direct access to northern Luzon and the Subic Bay economic zone,” Garcia said.
Investing in Azure North
CONTRARY to popular belief, condominiums do not require high maintenance. Just like other top-notch condominium development projects, Azure North will have its own maintenance team, which will take care of mowing the lawn, pulling weeds, painting fences, cleaning the gutters and other typical “homeowner” concerns. With these tasks delegated to the maintenance team, Century said that an owner will be able to pursue his hobbies and enjoy his private manmade beach and other amenities.
Owning a unit at Azure North enables an owner to enjoy the beauty of the breathtaking man-made beach. Moreover, it saves him a lot of time because he does not need to take out-of-town trips to enjoy the benefits of going to the beach.
Century cited the property’s fantastic location in Pampanga, which offers a rich culinary history and scenic tourist spots, including Clark Freeport Zone in Clark, Pampanga; Camalig (an ancient rice mill converted into restaurant); Clark Barn Houses (century-old houses of American soldiers); Kamikaze East Airfield; and Salakot and Abe’s Farm are just a few among the tourist attractions in the city.
Aside from providing the best of resort living, Azure North also provides an opportunity for profit. If an owner is not interested to move into the property, he has the option to rent it out and make a passive income—a great option for owners who work overseas. In fact, Century Properties makes it convenient for owners by organizing a department that will collect rent and remit the money to the owner.
Last but not the least, living in Azure North ensures the owner’s safety and security. It has strategically placed surveillance cameras and ample 24/7 security.
Azure Urban Resort Residences
EVERYBODY knows heiress and international celebrity Paris Hilton is the face of Azure. Her magnum opus, the Paris Beach Club, is the centerpiece amenity of Azure Urban Resort Residences, a 6-hectare resort-themed condominium development of Century Properties.
Hilton came to Manila in March to lead the inauguration of the Paris Beach Club. She made her first trip to the country in 2011 to work with the company’s creative team for the design and amenity specifications of the multiple-level beach club.
The Paris Beach Club will be exclusive to Azure residents and their guests. It is adjacent to the Azure Beach, the development’s central amenity. It is a sprawling man-made beach with fine sand and undulating waves. It also has a waterfall, a poolside bar and an infinity pool that overflows into the private beach coves located on the opposing ends of the development.
On the ground level, the Paris Beach Club has a posh high-ceilinged lobby with chandeliers and black velvet chairs, as well as a colorful ice cream and candy bar. The second floor has separate spas and locker rooms with social lounge. The topmost floor has the indoor and outdoor restaurants, which gives a wide view of Azure Beach.
The Azure Urban Resort in Parañaque City has a total of nine buildings that showcase a new standard in 21st-century tropical living. Designed by the award-winning master planner and architectural firm Broadway Malyan, each tower is set in a breathtaking tropical modern aesthetic that provides optimal natural ventilation, light and shade.
The nine towers are named after the world’s most popular beach destinations—Rio, Santorini, Saint Tropez, Positano, Maui, Maldives, Miami, Bahamas and Boracay.
Each of the towers has a roof deck that will have beehive-like seating areas amid refreshing greenery.
Other amenities of Azure Urban Resort are an open park, Zen garden, multiple playgrounds, lap pool with cascading waterfalls, kiddie water slide, poolside bar, beach-volleyball area and a basketball court.
“We wanted to provide our residents with a world-class residential resort experience so we chose to partner with an equally world-class personality known for her fine taste, having been exposed to the world of real-еstatе development early on and having visited the world’s top beach destinations,” said Century Properties COO John Victor “Jigger” R. Antonio.
Recently, Century Properties received the highly coveted Best Condo Development in the Philippines Award in the recent Southeast Asia Property Awards held in Singapore.
“This is a huge honor for us and it will serve as our motivation to continue with our goal of delivering world-class projects that highlight the progress that is happening in the Philippines,” Antonio added.
“Creating an urban resort residential community in the middle of the city pushed the envelope of Philippine real еstatе. We are thankful for the recognition that the Southeast Asia Property Awards has given us, as it inspires us to continue building innovative and quality real-еstatе projects.”
Azure bested other notable developments from the Philippines’s other top developers. It took six months of “comprehensive deliberation and site visits across Southeast Asia” for the award organizers to determine the winners.
Source: Businessmirror | December 30, 2014
